In the aftermath of UFC 113, company president, Dana White, had some choice words for welterweight, Josh Koscheck. While White held up his end of the bargain by granting the American Kickboxing Academy fighter a coaching spot on the upcoming season of The Ultimate Fighter, he didn’t refrain from expressing his personal opinion to the media. In an article for Yahoo Sports, White was quoted as saying, “I’m no Josh Koscheck fan. Personally, I think he’s [expletive].”

Unapologetically arrogant, many MMA fans bristle whenever Koscheck takes the mic after a fight. Although the 32-year-old couldn’t care less about public opinion, the criticism from White in particular, seemed unwarranted to the number one welterweight contender.

“Dana White doesn’t like me, apparently. That’s what he says. I’m not a team player. I don’t understand how he can say that. To go on record and say that, I think that’s a bunch of (expletive). I’m the type of fighter that steps up and fights anybody, anytime, anyplace. I’ve taken short-notice fights for him. I always do whatever I’m asked. I’m going to prove I’m a team player by winning the show and the welterweight title.”

Koscheck’s attitude, in part, is a strategic attempt to self promote whenever possible. Whether fans love him or hate him, they are at least talking about him. For Koscheck, he’d rather be despised than forgotten. Even if fans are tuning in just to watch him get knocked out, they are still contributing to his paycheck.

“I always use this analogy because I respect Dennis Rodman and what he did. He was one of the best rebounders in the NBA, but he didn’t really get noticed until he started acting like a crazy man. At the end of the day, I’ve got to do things for myself and my business to make money so I don’t have to work. It’s not like we’re getting paid $50 million or $60 million a fight like (Floyd) Mayweather.”

(Source: Las Vegas Review Journal)