UFC announces Asian broadcast deal with Hong Kong-based All Sports Network
As other fight promotions scramble for relevance in the U.S., the Ultimate Fighting Championship continues its own worldwide expansion.
The UFC today announced a new long-term distribution agreement with All Sports Network, a 24-hour high-definition sports channel Asia.
The new deal provides UFC programming to Hong Kong, Taiwan, Malaysia, Macau, Indonesia, Brunei, Singapore, Vietnam, Laos, Cambodia and Thailand.
The programming kicks off with a live broadcast of April's UFC 112 event from Abu Dhabi.
All Sports Network, known as ASN, was launched in 2009 as the region's first all-high-definition sports channel and also broadcasts the NFL, NHL and NASCAR.
"We are excited to sign a deal with ASN and to distribute UFC on this HD sports channel," UFC president Dana White stated in the official release. "Asia is a huge market for us; it has a deep-rooted history and appreciation for the martial arts. We are thrilled to be working with ASN and to deliver the UFC to all of our fans in Asia."
In addition to broadcasting live UFC events, ASN will also feature the "UFC Unleashed" series and will air select seasons of "The Ultimate Fighter."
"ASN is thrilled to deliver UFC, the world's fastest-growing sports organization, to audiences in Asia, and with HD production quality, our viewers will not miss a single striking detail," ASN CEO Thomas Kressner stated.
All Sports Network is the second sports network from the Hong Kong-based Yes Television Limited. Yes TV is a media company which produces and distributes premium sports channels across Asia. Its football network Goal TV, comprises two 24-hour channels featuring top European soccer clubs and live games from major European soccer leagues.
The UFC now has a television presence in more than 100 countries, and the company is the largest pay-per-view content provider in the world.
|
0 comments:
Post a Comment