UFC CEO, Lorenzo Fertitta, and President, Dana White, made their “big announcement” today from the Rogers Centre in Toronto, Ontario, Canada. Leading up to the press conference, there was heavy speculation that the news would revolve around the Canadian province finally legalizing MMA.

Instead, the UFC officially opened a Canadian field office and appointed former Canadian Football League Commissioner, Tom Wright, as the head of the new division.

Establishing this branch of the UFC, along with hiring Wright, reflects the company’s “full court press” toward regulating MMA in Toronto.

“When we thought about what we had accomplished in the U.S., we decided we had a product we really wanted to take global,” Fertitta said. “Obviously things have gone well for us in the U.K. and Europe. As we sit here today, our focus is now Canada.”

While the news wasn’t as ground breaking as fans had hoped, it does pave the way toward an eventual UFC event in Ontario.